Engineering notes, setup guides and the occasional company decision. Short, specific, and honest about what isn't shipped.
Every published "best time to post on LinkedIn" chart disagrees with the others, and none of them were measured on your audience. Here is why they conflict, what to use as a starting default, and how to find your own answer from data you already have.
I spent seven months building Schedule & Chill and told almost nobody. It is a free LinkedIn scheduler, and the part I actually built it for is that Claude Code, Cursor, or any MCP client can write and schedule a post without you touching LinkedIn's composer.
Posting video to LinkedIn takes three clicks, but the parts that go wrong are invisible: length caps differ between desktop and mobile, only one video is allowed per post, and LinkedIn transcodes after upload. Here are the real limits and what the wait actually is.
LinkedIn gives you two ways to share someone else's post, and they behave very differently. An instant repost adds nothing and travels badly. A repost with your thoughts is a new post with the original embedded. Here is how to do each, how to undo one, and which to reach for.
LinkedIn has two swipeable formats and most guides confuse them. A multi-image post is 2 to 9 photos. A document post is a PDF that renders as a page-turner and takes up to 300 pages. Here is how to make each, and which one people mean when they say carousel.
A LinkedIn post allows 3,000 characters, but only about 140 to 250 of them are visible before the "See more" fold. Here is the real limit for every field, where the fold actually falls on mobile versus desktop, and how the limit compares to the other networks.
LinkedIn hides your scheduled posts behind the clock icon in the post composer, not in your profile or your activity feed. Here is the exact path on desktop and mobile, how to edit or reschedule a post once it is queued, why Company Pages work differently, and the limits worth knowing before you rely on it.
Instagram's own tools cap out fast, third-party schedulers charge per seat, and the API has a 25-posts-per-day ceiling most people find the hard way. Here is what each method can really do and how to load a month of content in one go.
Everyone has a content calendar and an AI that fills it. Almost nobody has a reliable path from that calendar to actually published posts. The handoff is where the whole workflow quietly fails — here is why, and how to close it.
AI agents cannot reach X or LinkedIn on their own. They post through a social posting API or an MCP server that holds the OAuth tokens. Here is how both paths work, what they cost, and how to stop an agent publishing something you regret.
LinkedIn has an API, but posting access is gated behind product approval and personal profiles work differently from company Pages. Here is what you can actually publish, which permissions you need, and the profile-vs-Page trap that breaks most integrations.
TikTok has a Content Posting API, but until your app passes audit every post it publishes is forced private — visible only to the account owner. Here is how the audit gate works, why your first test post looks like it failed, and what the upload flow actually involves.
Generating posts with AI is the easy half. The half that breaks is publishing them — reliably, on a schedule, across platforms, without an agent posting something you have to apologise for. Here is the full pipeline.
An MCP server exposes your tools to Claude without writing a wrapper per agent framework. Here is what one actually is, how to build a working server, the tool-design mistakes that make agents behave badly, and when to just use someone else's.
Instagram publishing needs a Business or Creator account and, since Business Login for Instagram shipped, no longer needs a Facebook Page at all. Here is the access path, the two-step container flow, and the error 9007 that catches every new integration.
Yes — through a scheduler dashboard, a platform's own group tools, or an API. Here is what each approach can actually do, where the limits bite, and the point at which you outgrow dashboards entirely.
Every social agency hits the same wall around ten clients — the tool that worked fine for three becomes a full-time tab-switching job. Here is where the wall actually is, what an API changes, and what it honestly does not solve.
Ayrshare's cheapest paid plan is $149/month and it includes exactly one social profile. Here is every tier as of August 2026, what the limits actually are, and why repricing is the number one complaint on G2.
Ayrshare, Bundle.social, Postiz, and Schedule & Chill all claim to be the right choice for embedding social posting in a SaaS product. Here is what each actually offers and which one fits which use case.
Building social posting from scratch means maintaining OAuth integrations across six platforms that each change their APIs independently. A social posting API handles all of that. Here is how to integrate one in about a week.
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