Understand your analytics
The Analytics page shows how your published posts perform. Open it from Analytics in the left menu.
Choose what to look at
- Pick 7 days, 30 days or 90 days. The default is the last 7 days, in your time zone.
- Use the channel filter to see one channel, a channel group, or a disconnected channel. History stays after you disconnect.
What each number means
| Card | Meaning |
|---|---|
| Reach | How many accounts saw your posts. Each platform counts this its own way. |
| Engagement | Likes, comments and shares added together |
| Engagement rate | Likes, comments and shares divided by impressions, as a percentage. Averaged per post. |
| Posts published | How many posts went out in this range |
A — with Not reported means the platform does not give us that number. It is not a zero.
Below the cards:
- Reach and engagement — a chart over time
- Channel performance — your channels ranked. Switch between By channel and By platform. Click a channel to filter the page.
- Top performing posts — your best 5 posts by engagement rate
- Best times to post — a grid of your average engagement rate by day and hour
Which platforms report numbers
| Platform | Impressions | Reach | Likes | Comments | Shares | Video views | Engagement rate |
|---|---|---|---|---|---|---|---|
| None — LinkedIn does not share post numbers for personal profiles | |||||||
| Bluesky | — | — | Yes | Yes | Yes | — | — |
| Mastodon | — | — | Yes | Yes | Yes | — | — |
| YouTube | Yes | Yes | Yes | Yes | — | Yes | Yes |
The chart, the engagement rate and Best times to post need a platform that reports impressions. If none of your channels do, those sections stay empty on purpose — we never show a number we did not measure.
How often numbers update
| Post age | Updated |
|---|---|
| First 7 days | About every 6 hours |
| Day 7 to day 30 | Once a day |
| Older than 30 days | Not updated any more. The last numbers stay. |
New numbers can take up to 15 minutes to show on the page.
If numbers are missing
| You see | Why |
|---|---|
| No channels connected | Connect a channel first. See Connect a social channel. |
| Collecting your metrics | Your posts are new. Numbers arrive a few hours after publishing. |
| Nothing published in this range | Pick a wider range, or clear the channel filter. |
| … does not report post analytics | That platform gives no numbers for your account type. This will not fill in later. |
| A disconnected channel stopped updating | Reconnect it to collect numbers again. |