Different text for each channel

When you post to several channels, you can keep one shared caption or give any channel its own text. This is useful when one platform needs a shorter caption.

Customize one channel

1. In Create Post, select two or more channels. Tabs appear above the caption.
2. The first tab, All channels, is the shared caption. Every channel posts it unless you customize that channel.
3. Click a channel's tab. Its box starts with the shared caption.
4. Change the text. The tab now shows a violet Custom badge.
5. That channel's platform settings are also in its tab.

To undo, open the tab and click Reset to shared caption.

How the tabs behave

• If a custom caption is empty or the same as the shared caption, the channel simply uses the shared one.
• Once you change a channel's text, later edits to All channels no longer change that channel. Update it by hand, or click Reset to shared caption.
• An orange ! on a tab means that channel can't post as it is. Open the tab to see why, for example a caption that is too long.
• If you remove channels until only one is left, its custom text becomes the main caption.
• The character counter in a channel's tab counts that platform only.

Good to know

• There is one first comment for all channels. You cannot set a different first comment per channel.
• If two channels are on the same platform, the preview shows only the first one.
• Duplicate does not copy custom captions. See Edit, duplicate or delete a post.
• Bulk compose and CSV import use one caption for every channel.