Write and publish a post
Before you start
Connect at least one channel. Without one, Create Post shows Connect a channel to start posting and a Connect accounts button. See Connect a social channel.
Write your post
- Click Create Post at the top of the left menu.
- Pick your channels. Click each channel you want to post to, or click a channel group to select several at once. Pick channels before adding media — each platform allows a different number of files.
- Write your caption in the text box. The counter under it shows how many characters you have left on the strictest selected platform. Hover over it to see every platform.
- Add media (optional). Click the add tile under Media to pick files from your library or upload new ones. See Add images, video or a PDF.
- Add a first comment (optional). Click Add first comment. It is posted as a comment right after the post, on the platforms that support it.
- Check the preview on the right. With several platforms, switch between them at the top of the preview.
- Choose when it goes out and click the button — see below.
Publish, schedule or save
| Button | What happens |
|---|---|
| Post Now | Publishes right away. This is the default when no date is picked. |
| Schedule Post | Shows instead of Post Now once you pick a date and time. Publishes at that time. |
| Save as Draft | Saves the post without publishing. Drafts do not count toward your monthly limit. |
| Cancel | Leaves without saving. |
After publishing or scheduling, you land on the Posts page. For every way to pick a time, see Choose when a post goes out.
Why the buttons are grey
The buttons stay disabled until:
- the caption is not empty — even a draft needs some text
- at least one channel is selected
- the post fits every selected platform's rules. A message explains what to fix, for example Only 4 images per post — 6 attached.
Post Now and Schedule Post are also disabled when you have used all your posts for the month. You can still save drafts.
Send different text to each channel
When you select two or more channels, tabs appear above the caption. See Different text for each channel.
Get back unsaved work
The composer saves your work in this browser as you type. If you leave and come back to Create Post, you see Restore your unsaved draft? Click Restore draft to continue, or Discard.
- This only works in the same browser, for up to 7 days.
- Platform settings, like a YouTube title, are not saved this way.
- Click Restore draft or Discard before you start typing, or the old draft is replaced.