Media & analytics
Understand your analytics
What the Analytics page shows, which platforms report numbers, how often they update, and why some numbers are blank.
The Analytics page shows how your published posts perform. Open it from Analytics in the left menu.
Choose what to look at
- Pick 7 days, 30 days or 90 days. The default is the last 7 days, in your time zone.
- Use the channel filter to see one channel, a channel group, or a disconnected channel. History stays after you disconnect.
What each number means
| Card | Meaning |
|---|---|
| Reach | How many accounts saw your posts. Each platform counts this its own way. |
| Engagement | Likes, comments and shares added together |
| Engagement rate | Likes, comments and shares divided by impressions, as a percentage. Averaged per post. |
| Posts published | How many posts went out in this range |
A — with Not reported means the platform does not give us that number. It is not a zero.
Below the cards:
- Reach and engagement — a chart over time
- Channel performance — your channels ranked. Switch between By channel and By platform. Click a channel to filter the page.
- Top performing posts — your best 5 posts by engagement rate
- Best times to post — a grid of your average engagement rate by day and hour
Which platforms report numbers
| Platform | Impressions | Reach | Likes | Comments | Shares | Video views | Engagement rate |
|---|---|---|---|---|---|---|---|
| None — LinkedIn does not share post numbers for personal profiles | |||||||
| Bluesky | — | — | Yes | Yes | Yes | — | — |
| Mastodon | — | — | Yes | Yes | Yes | — | — |
| YouTube | Yes | Yes | Yes | Yes | — | Yes | Yes |
The chart, the engagement rate and Best times to post need a platform that reports impressions. If none of your channels do, those sections stay empty on purpose — we never show a number we did not measure.
How often numbers update
| Post age | Updated |
|---|---|
| First 7 days | About every 6 hours |
| Day 7 to day 30 | Once a day |
| Older than 30 days | Not updated any more. The last numbers stay. |
New numbers can take up to 15 minutes to show on the page.
If numbers are missing
| You see | Why |
|---|---|
| No channels connected | Connect a channel first. See Connect a social channel. |
| Collecting your metrics | Your posts are new. Numbers arrive a few hours after publishing. |
| Nothing published in this range | Pick a wider range, or clear the channel filter. |
| … does not report post analytics | That platform gives no numbers for your account type. This will not fill in later. |
| A disconnected channel stopped updating | Reconnect it to collect numbers again. |
Did this sort it out?
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