Channels
Connect TikTok
Connect a TikTok account to publish and schedule videos and photo posts. What you need, the steps, the TikTok settings, and common errors.
What you need
- A TikTok account you can log in to.
- A video or photos for every post. TikTok posts cannot be text only.
Connect your account
- In the left menu, click Connected Accounts.
- Under Add a channel, find TikTok and click Connect.
- TikTok opens. Log in to the account you want to post to.
- TikTok lists what Schedule & Chill asks for: reading your profile and publishing posts. Allow it.
- You come back and see TikTok account connected successfully.
TikTok connections renew by themselves. You do not need to reconnect unless you remove access in your TikTok account.
Post to TikTok
- Click Create Post and select your TikTok account.
- Add one video, or 1 to 35 photos. You cannot mix photos and a video in one post.
- Write your caption, up to 2,200 characters. On a photo post, the first 90 characters become the photo title.
- Fill in the Post to TikTok panel, then publish or schedule.
| Setting | What it does | Default |
|---|---|---|
| Who can view this video | Everyone, Friends, Followers or Only me. You only see the options your TikTok account allows. | None. You must choose. |
| Allow users to | Comment, Duet and Stitch. Duet and Stitch are not shown on photo posts. | All off |
| Disclose video content | Turn on if the post promotes yourself, a brand, a product or a service. | Off |
| Your brand | You promote yourself or your own business. TikTok labels the post Promotional content. | Off |
| Branded content | You promote another brand or a third party. TikTok labels the post Paid partnership. | Off |
Good to know:
- If you turned off comments, Duet or Stitch in your TikTok settings, that box is locked here too.
- Branded content cannot be set to Only me. TikTok does not allow it.
- Your video must not be longer than your TikTok account allows. The panel warns you before you post.
- TikTok posts need their own settings, so you cannot add TikTok in bulk compose. Use Create Post.
- After publishing, a post can take a few minutes to appear on your TikTok profile.
- You can publish up to 25 TikTok posts per day.
Analytics
TikTok reports views, likes, comments and shares. It does not report impressions or reach, so there is no engagement rate for TikTok posts. Posts set to Only me get no analytics.
If something goes wrong
| You see | What to do |
|---|---|
| Who can view this is required. | Choose an option under Who can view this video. |
| You need to indicate if your content promotes yourself, a third party, or both. | You turned on Disclose video content. Tick Your brand, Branded content, or both. |
| Branded content visibility cannot be set to private. | Choose a viewer option other than Only me. |
| TikTok publish failed: file_format_check_failed … | Export the video as MP4, MOV or WEBM (H.264 or H.265), between 3 seconds and 10 minutes, under 4 GB. |
| TikTok publish failed: duration_check_failed … | The video is shorter than 3 seconds or longer than TikTok allows. Trim it and retry. |
| TikTok will not accept more posts for this account right now. | TikTok is limiting this account. Wait and retry later. |
| TikTok never confirmed this upload … | The post may still be live. Check your TikTok profile before you retry. |
| Daily tiktok publishing limit reached … | You hit the daily limit. The post waits in Needs attention — retry it the next day. |
| TikTok connection expired in the panel | Click Reconnect TikTok. See Reconnect or disconnect a channel. |
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